Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw

Copywriting: Successful Writing for Design, Advertising, and Marketing



Download Copywriting: Successful Writing for Design, Advertising, and Marketing



Copywriting: Successful Writing for Design, Advertising, and Marketing Mark Shaw ebook
Publisher: Laurence King Publishers
Page: 216
ISBN: 9781856695688


Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and the US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

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